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PurposeThe purpose of this essay is to highlight the racist and sexist undertones in the Wolf Carscom commercial aired in February of 2013AudienceThe audience of this essay is people who tend to overlook stereotypes displayed simply because they are not the ones being stereotyped against Every individual has their own likes and dislikes but do some of these preferences have to do with their gender or race Is it genetically encoded in a person to like certain things while disliking others Even so can it be attributed to race or gender The Carscom Wolf commercial seems to incorporate certain stereotypes in it that have to do with the want for drama in ones life According to this commercial people of color especially women tend to want things to be filled with drama and this is not always so easy to accomplish The commercial begins with a salesman simply stating The cars all yours He and an African-American couple are sitting in a clearly lit and orderly office The male consumer thanks the salesman then the female cuts in asking why there was not more back and forth with the male nodding in agreement The couple is sitting across from the salesman with the desk in between them The salesman then nonchalantly pulls a puppy out of his desk drawer and sits it on his desk in front of the couple The female wastes no time scooping the puppy up exclaiming Oh its a puppy The salesman then corrects her saying that it is not a puppy but a wolf and as the mother wolf comes into the shot explains that she is the incredibly protective mother Suddenly you are looking over the shoulder of the wolf towards the puppy which is now whining and looking towards the full-grown wolf The camera angle changes back to face the wolf that is now snarling at the couple The man tells the woman to put the wolf
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