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Problem StatementMr S Parker Gilbert the Chairman of Morgan Stanley at the time askedme to make a recommendation whether or not Morgan Stanley shouldre-invigorate its ties with Union Carbide and if so how to do that Mydecision follows Position Statement Morgan Stanley should re-invigorate its ties with Union Carbide becauseit will generate millions in revenue for our company and is good for ourfuture development by which we will strengthen our competitiveadvantageAlternative Solutions1 Morgan Stanley wants to reinstate their contract with Carbide after aperiod of time2 Morgan Stanley doesnt want Carbides business back and insteadlook for business opportunities with other companiesCriteriaBest for gaining revenue Best for the future developmentBest for competitive advantage among other investment banksAnalysisRecommended SolutionGaining revenue Carbide was a strong company with 91 billion inrevenues and ranked 37th among the Fortune 500 in 1983 but it was not agood player in the capital markets Besides Carbide seldom issuedequity and its debt offerings were usually not placed with investmentbanks Therefore there is a great potential business opportunity forMorgan Stanley to work with Carbide and for Morgan Stanley to beCarbides relationship bank Bradach 2 First Boston garnered over70 million working for Carbide so we can set a benchmark for ourfuture business with Carbide Morgan Stanley knows more about Carbidecompared to other investment banks Thus it would not be so difficult tore-invigorate its ties with Union Carbide and it can increase revenuefor both of them and we can make a huge profitFuture development To re-invigorate ties with Union Carbide will surelyhelp Morgan Stanley establish a closer relationship with some keyfinancial decision makers at Carbide and senior managers as well Thiskind of close relationship can not only develop faith and trust but alsoprovide an opportunity to learn more about each other When GAFattempted to take over Carbide Carbide found it was easy and practicalto go to Morgan Stanley for help This is good for us Furthermorehaving a steady connection with a famous company like Union Carbidedefinitely helps Morgan
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