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Many makeup companies like to use celebrities to endorse theirproducts but why do they do this I choose to do my research anddiscussion on the language of advertising through the use ofcelebrities Why does the use of celebrities make a viewer want to buy aproduct even more than it would have if a normal person or even modelwould have endorsed it I will be researching three cosmetic companiesthat use celebrities to endorse their products I want to see what typeof language features are used in this method of advertising and seeeffect it has on the consumer I expect to find that companies that usecelebrities will have higher consumer rates I also expect to find thatcelebrities will use language features such as personal pronouns ie Ior we to make it seem to the viewer that if I use this product I willalso become like the celebrity that is endorsing it I have developedthree key research questions that will help me analyse and discuss thelanguage used by celebrities what celebrities are used to promotecosmetics and what language do these celebrities use to endorse theproduct To what extent do the cosmetic companies use language featuresto promote their products To what extent does this language influencethe consumer what celebrities are used to promote cosmetics and what language dothese celebrities use to endorse these products I have researched 3 very popular cosmetic companies that use a rangeof advertising methods but a successful method used is the use of acelebrity via a video advert or through a magazine But first what isthe definition of a celebrity The oxford dictionary states that a celebrity is a famous person especially in entertainment or sportMany people look up to and idolise celebrities for their sportingachievements looks or talents Advertisers use those skills and talentto sell products to those who would normally not be attracted to aproduct Especially cosmetic products that is endorsed by a celebritythat has exceptionally good looking skin Companies
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