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Word Count: 998
First Extract Second ExtractIn this essay I will be writing about the use of how language and presentational devices are widely used to appeal to the audience and how it changed from the past period to the current period Language and Presentational devices are nearly always used thoughtfully to make an Impression and to be appropriate for such things as its target audience and its purpose The two adverts I am about to analyse are no exceptions there is plenty of evidence that has been used thoughtfully and skilfully throughout the two extractsThe first extract uses a common factor of language techniques-alliteration In the first sentence of the paragraph crisp coloured cottons The strong use of the letter c and the pronunciation in those chosen words almost forces and emphasises a prefix sound into the readers mind which engages the reader with the text and keeps them interested in further information in how successful the product is Also the extract presents the use of personification Persils Secret is cleanness this makes the extract more interesting and conveys a certain mood which came across as a happy excited and clear persuasive moodOn the Other hand The Second extract uses language techniques such as short sentencesPersil Dirt is good the writer has aimed for Sentence variety throughout the whole text makes it more interesting to read The Long sentences can be very descriptive and contrast to the short sentences However the short
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