Using Semiotic Analysis to Understand Magazine Advertisement Appeals
This advertising analysis examines an advertisement for Neutrogena Hydro Boost Water Gel that appeared in a 2020 issue of People. Using semiotic analysis (denotation; iconic, indexical, and symbolic indicators; codes; connotation) the student highlights the ad's investment in gender (female) and age-related ("youth") stereotypes.
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"This is an excellent, deep analysis, showing clear mastery of the lenses and frameworks you apply to the advertisement. The organization is logical; you might consider breaking the first long paragraph (first page) in two, perhaps hitting enter at "In November 2020, ..." as you move from the general introduction to the specific introduction of the ad you have decided to analyze.
Your writing is strong, with highly readable, smooth flow and syntax. However, a number of awkward or imprecise diction choices come at critical moments, impacting clarity. These tend to be single instances within otherwise sound sentences, so it will be worth it to carefully review the entire document to ensure each word is doing its job."
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