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The recently released Grand Theft Auto V grossed over USD 1 billion within the first three days of its release breaking countless industry sales records and making it the fastest selling entertainment product in history Grand Theft Auto V is infamous for the open-ended violence and destruction spread throughout the game like many other modern video-games Such violence is not unique to video-games analyses have shown that the average child has seen over 8000 murders and 100000 violent acts on television before they even enter grade six13 This high viewing of violence has repercussive effects inclining children towards violence themselves via sensory-perceptive attentive memory and learning adaptationsNumerous studies have illustrated that observing violence can cause desensitization and serve as a priming effect to aggression Desensitization normalizes the violence experience in children so it no longer triggers as potent a sensory response5 for example viewing a violent program after playing a violent videogame results in a lower heart rate diastolic blood pressure and galvanic skin response electroconductivity than would have resulted had the violent program not been viewed1314 Media violence has also been demonstrated to create a perceptual set that is a readiness to perceive a stimulus in a particular way19 via the weapons-priming effect a study discovered that when people were primed with aggressive stimuli they more readily perceived the sight of a gun as a threat and responded with retroaggression15 Therefore media violence can influence children to violence via the sensory-perceptive effects of desensitization of response primingAggression in media is readily perceived by the brain as real-life aggression source fMRI pics thus it should come as no surprise that television and video-game violence can actually induce negative affect emotion345 Surprisingly this can enhance attention and memory in the right context16 A study conducted in 2005 by Barrie Gunter demonstrated that memory for advertisements embedded in violent programs is enhanced when the advertisement is violent and thus attentively primed by the violent program via negative
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