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What in the world is Information Design Information Design is the science concerned with making information accessible and usable by consumers It is an interdisciplinary science that combines the knowledge of typography graphics photography illustration from the Visual Arts blends it with an understanding of principles of cognition memory channel capacity from psychology and then applies it within the framework of consumer behaviour from marketing Whew Wonderful but what does it mean in a practical sense for my business The objective of Information Design is to help people find information use information and apply information successfully The information could be a legal contract an insurance form a pharmaceutical product instruction the graphical user interface of software or the story of a wines origin printed on its bottle Everyone sees this critical dimension of information in service organisations banks insurance companies credit card issuers utilities such as telecommunication and mobile phone companies and increasingly government departments such as taxation and education Processing and transforming information is the major sometimes the only activity in such companies But even in traditional industries like pharmaceuticals information in the form of instructions is essential for the correct use of the product through the value chainfrom the medical representative to the Doctor to the hospital nurse to the patient Incorrect understanding of information can often mean life and death Take less-threatening categories of products Like a desktop printer for a PC It will deliver the intended satisfaction level only if a clear set of instructions is followed But how clearly is that information communicated Information has therefore become an intrinsic and inseparable part of the value delivered by products or services It seems like an interesting science but can it deliver business results Doing Information Design right definitely delivers results Measurable results of cost savings due to efficiency and productivity For example work done by Information Designers for the insurance industry in Australia showed that it was possible to massively reduce
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