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What sort of man reads playboy What Sort of Man Reads Playboy What sort of man reads Playboy Hes a man who turns his leisure time into an adventureHes a man with a discriminating eyeHes a man who is smart about his future Playboy-AugSeptOct 1996 While flipping through the pages of a once controversial but now globally excepted magazine one will find an interesting advertisement within the covers of Playboy There is a full page color advertisement that generally depicts a man and at least one woman The scene within the ad changes with each issue but it is always fresh and upbeat such as an outdoor scene an art gallery or steps at some college campus Each ad such as this asks the same question What sort of man reads Playboy then continues on to answer itself After briefly viewing the ad the common JOE might go on his merry way paying the advertisement no attention being that his only concern is to find the centerfold Although he may pay no attention to the ad at first his subconscious is working its will Common Joes subconscious is telling him that he needs to subscribe to Playboy or at least buy another issue More than likely the reader will be influenced by the ad at its face value the subconscious will not have to interpret it for him The advertisement is blunt and it draws on direct feedback the purchase of another issue Simply put Playboy uses shameless visual and written appeals in their self advertisements in attempt to sell more magazines by drawing on mens social concepts In writing this it is my goal to decipher the meaning and intentions of this ad so that not only the message will be apparent but also Playboys manipulation of its audience To every message there is a sender and in this case it is one of the top
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