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Executive Summary Whats For Dinner will provide healthy and delicious solutions to that age old questionWhats For Dinner The mission of Whats For Dinner is to provide high quality food at reasonable prices to service busy households Whats for Dinner is a home catering service that will provide a hot home cooked nutritional meal that is delivered or picked up at our Farmington Hills location Whats for Dinner offers a large selection of entrees side dishes salads and desserts that appeal to all of our customers Whats for Dinner has two chefs one delivery truck with two delivery drivers and two staff persons The chefs are certified in Asian Indian Italian and Caribbean cooking as well as the traditional meals If a customer has an old family recipe they can provide us with the recipe and we will prepare the food within 72 hours Whats for Dinner will also provide the option for our customers to request foods to be prepared using organic ingredients as well as having the traditional meals prepared with a variety of ingredients Whats for Dinner will focus on poor eating habits and the necessity to educate consumers to eat healthier Whats for Dinner will provide healthy alternatives to processed and packaged foods by daily preparing meals made with the freshest ingredients Our meals are priced from 699 to 899 to compete with family restaurants like Boston Market or Old Country Buffet Whats for Dinner allows customers to submit meal preferences through our interactive website at wwwwhatsfordinnercom Same day orders are taken until 10 am our mouth watering meals are affordable convenient and made your way Environmental Analysis External Environmental Factors Whats For Dinner faces heavy competition from many areas Obvious competition includes fast food restaurants and mid-priced chains like Chilis or Applebees Additional competition was found in local grocery stores as grocers now compete for consumers in the hot food to go business In addition to the standard TV
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