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Introduction Why the Changing World Needs a Softer Touch Globalization the child of both technology and policy 91 has dramatically altered the power dynamics in the international arena The current technology revolution has catalyzed the flow of information and innovations weaving the global community into a tight network Consequently Joseph Nye asserts that power distribution has become more complex and can be viewed as a three-dimensional chess game There are three boards the top unipolar military board the middle multipolar economic board and the bottom transnational relations board The top board is dominated by the US the middle board is shared by the US Europe and Japan who accounts for two-thirds of the world product and the bottom board has a divided power structure The US undoubtedly is still the worlds leading power but it is hardly a hegemon today It does have a predominant voicebut not necessarily dominance or control 16 The changing power structure has given way to different sources of influence beyond US hegemony The rising importance of international organizations and policy speaks loudly of the current US position in the international arena Due to the divided power structure state credibility is a key component in legitimizing foreign policy As Nye points out credibility is the crucial resource and an important source of soft power Reputation becomes even more important than in the past and political struggles occur over the creation and destruction of credibility 67 With the flood of free information in the information age credibility becomes a strong determinant in legitimacy Soft power or getting others to want what you want the ability to entice and attract needs to be more widely embraced by states but more importantly by international organizations Incorporating soft power into the political playing field is not only conducive but essential to the stability and progress of international politics Ultimately international organizations seeking to establish legitimacy must embrace soft power for soft power is
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